Appleton Estate US & Global Media Kits

Agency: Edelman
Client: Campari USA
Role: Sr Art Producer

To unveil the new packaging and naming system for Appleton Estate’s line of premium rums, we created a unique tasting kit to send to media and influencers. The box contained items to help tasters appreciate the beauty and complexity of the rum: chocolate to nibble, spices to smell, and cards explaining how to use each of these items to best enjoy the rum.